Darren Henry is the President of Advocate Distribution Solutions, a division of Send The Light Distribution. Advocate works with small publishers and authors and offers contract distribution services. This division works directly with retailers and is the expanded distribution partner for Snowfall Press.
I asked Darren to share some advice with small publishers below.
Terry Draughon is another industry veteran who has worked at the management levels of both large publishers and distributors. His expertise is helping publishers get their books placed at retail, and being the advocate for the publisher/author in the retail channel.
Terry is the Vice President of Sales for Send The Light/Advocate Distribution Solutions and calls on all of the large booksellers and chain retailers.
I asked Terry to share some of his experience with small publishers.
For more information about Advocate Distribution Solutions, click here. For more information about how Snowfall Press partners with Send The Light (STL) and Advocate to offer expanded distribution solutions, click here:
Snowfall Press currently offers its publishing partners the opportunity for expanded distribution. This distribution enables books to be listed with the largest national booksellers like Amazon, Barnes and Nobel, Christian Book Distributors and others. For more information about this program, click here.
Send The Light, through it division, Advocate Distribution Solutions, is the only full-service distributor serving Christian publishers and manufacturers.
Here’s what that means:
There are a number of distributors within the CBA industry who provide basic product fulfillment services such as warehousing, order entry, picking and packing, and credit and collections.
There are also a number of good sales and marketing companies which will put your products in their catalog and present them to key CBA retailers while you, the publisher/manufacturer, provide the warehousing and order fulfillment. STL combines both to provide the clients with a single point of contact for sales and logistics.
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