As many of you know, Snowfall Press has created a Facebook Application that enables you to launch a bookstore on your Facebook fan page. This sales tool gives you the opportunity to create an easy, online bookstore for anyone to buy from. In fact, you can send the link (URL) from a book to a friend, or link to an image on your own website, that will take a consumer back to the product in your Facebook bookstore, where they can place their order.
If those reasons were not enough, here are five ‘best’ reasons for using Facebook.
- As of press time, Facebook is still free. It is free to set up a fan page, and free to load as much information about your book and about yourself on that page. The actual cost to begin marketing your content to others is pretty low if this is part of your strategy. Use your website as your main battle camp, and Facebook as your nimble outpost.
- More than six BILLION minutes a DAY, (more than an hour per day per user) are being spent on Facebook. Are you able to generate that sort of traffic on your website? Be where your customers are, and learn to get their attention.
- The average Facebook user joins two new fan or business pages per month. These pages can be used to promote your business and your writing.
- Facebook tools like Facebook FAN BOX and Facebook CONNECT enable interaction with Facebook, from outside the social media tool. By setting up a Facebook FAN BOX, visitors to your website, newsletter, or YouTube can become a fan of your business page without actually visiting Facebook. This has proved to be a very effective way for business to gain more fans via their website, videos, and newsletters. Facebook CONNECT is a program in which enables Facebook to interact with other sites. There are 80,000 other sites that can be connected through Facebook Connect.
- Your Facebook posts can go viral. No, not in the disease type of viral, but in the spread rapidly and uncontrollably – viral. This is a good thing. How do you make your posts more viral? Most people post links to things. However, most people engage with pictures and videos. In fact, photos are five times more popular than links, and videos are TEN times more popular than links.
Why do you use Facebook?