Terry Draughon is another industry veteran who has worked at the management levels of both large publishers and distributors. His expertise is helping publishers get their books placed at retail, and being the advocate for the publisher/author in the retail channel.
Terry is the Vice President of Sales for Send The Light/Advocate Distribution Solutions and calls on all of the large booksellers and chain retailers.
I asked Terry to share some of his experience with small publishers.
For more information about Advocate Distribution Solutions, click here. For more information about how Snowfall Press partners with Send The Light (STL) and Advocate to offer expanded distribution solutions, click here:

