Would you think it’s a great deal for a company to boast about charging you “just $19” to print a single copy of a book you could get printed elsewhere for $3.25?
What if they said that by paying “just $19” for a $3.25 product, you’d “save $60!”?
I wish that kind of pitch to authors were just a bad dream. But that nightmare offer about book printing came in an email to one of my staff at BelieversPress today. Here’s how it started:“Maybe you just want to print one copy to see how good our printing is? Maybe you just want to know how good it feels to hold your own book in your hands? Maybe you just want a single copy for souvenir? Or a gift? Whatever the reason, printing a single copy of your book isn’t just a possibility, it’s an incredibly easy and –thanks to this special offer – an incredibly affordable one. Through the end of December you can save $60 on printing a single copy of your book. Just use coupon code BOOKPREDATOR* when ordering and your cost for printing 1 copy is just $19.”
Whoever sent that predatory offer didn’t suspect he was sending it to someone who knew the facts about print on demand: Through 1Source company BookPrintOnDemand.com, your cost to print a single copy of a typical 200-page book in the popular 6×9 paperback format doesn’t cost $19. And certainly never $79.
Instead, printing it – with a full-color cover – costs $3.25.
An apples to apples comparison? Yes. Both require you to upload the .pdf files of your cover and pages through a simple website. Both give you flexibility in trim size, paper stock, and page count.
The big difference? Price! And the issue of whether you can trust a company that boasts about regularly charging $79 for a product another sells for $3.25.
I don’t want to be known for badmouthing the competition. But I hate to see people ripped-off by predators. That’s why, at BelieversPress, we work hard to educate potential clients about the realities of independent publishing.
If you’ve not already received a free copy of our booklet 20 Hidden Hazards of Self-Publishing, you can click here to download a copy. Then the next time you get a scam offer about publishing, you’ll be equipped with the facts.
* Identifying details changed to protect the guilty.